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Give your bid team the time they need to prepare an outstanding submission by:

• Defining key milestones and then managing to achieve them
• Establishing clear roles and responsibility for the senior team, bid and business development managers, authors and contributors

• Approach writing in a structured way that separates out the three key elements of effective authoring
• Empower authors to quality assure their own work with a proven 4 step self-assessment tool

Learn a proven 5 step process for analysing the questionnaire, which will:

• Boost your pre-qual and quality submission scores by:
  • Answering the question, rather than giving a generic response
  • Guiding the evaluator - quickly and easily - to the information they need to score your answer
  • Optimising your answer to match the scoring scheme
• Increasing your productivity by giving clear directions about content and evidence to your technical authors

Learn how to develop effective winning strategies for both the public and private sectors. Build a clear strategy and game plan around the client's business objectives and decision-making process. Look beyond the Pre Qualification Questionnaire (PQQ) and Invitation To Tender (ITT) to:

• Show the client how you alone will enable him to satisfy his key stakeholders
• Define the client's strategic business objectives and demonstrate how you will help to achieve them
• Model the client's decision-making process and team, to target the 'movers and shakers' and develop clear messages for the major influencers
• Identify the 'clear blue water' where you can effectively differentiate your bid in areas important to the client
• Match the level of detail and content with the client's level of expertise and knowledge

Technical and commercial staff will learn how to write with energy and passion. Discovering painless rules for creating high impact 21st Century business English that will show you how to:

• Impress with your clarity, readability and conciseness by writing in a crystal-clear modern business style
• Increase your productivity by using speedwriting to enhance creativity and innovation
• Rapidly engage with the client by front loading
• Take control of the client's thinking by the language and vocabulary you use
• Create headings that can be quickly scan read by busy senior directors and managers

Why clients use pre-qualification questionnaires and how you can use them to your advantage.

• Avoiding mechanistic answers that create a sense of 'perceived indifference'
• Establish your credibility by quickly adapting case studies to highlight their relevance
• Address clients' strategic needs by demonstrating an understanding of their high-level business objectives

Create attention grabbing executive summaries that make the decision-maker want to buy from you, by demonstrating that you are the business partner who will support the achievement of the client's strategy and vision.

• AIDCA (Attention, Interest, Desire, Credibility and Action) structure
• Eye-friendly executive summaries which rapidly engage the movers and shakers
• Templates to create winning executive summaries every time

Design a bid which flows smoothly using our unique colour coded submission planning system:

• Rapidly create powerful and persuasive text by combining statements of client gains and needs with details of your solutions and evidence of your ability to deliver
• Select layouts, formats and fonts which reinforce your key messages and enhance their impact
• Create expectation and interest in the reader by the use of headings and titles highlighting client benefits, gains and outcomes
• Get your submission read before your competitors' by creating a front cover with maximum visual appeal which shouts, 'Pick me up first'
• Use and position simple graphics to create a high impact document which powerfully communicates your key winning strategy