Housing Association beats off fierce competition from major outsourcers to more double its market share in the 2014 re-tendering of Help to Buy contracts.
Help to Buy is the government’s flagship policy to get first time buyers on to the housing ladder. The scheme is administrated by a network of regional agencies. In 2014 the government put the Help to Buy agencies out to retender, reducing the number of agencies from 12 to 8.
Our client, a Midlands based Housing Association, held one of the 12 original agencies. Their strategy was to use the retendering to grow Help to Buy business. Competition was fierce, not only were the number of agencies being reduced, but major outsourcing companies were targeting Help to Buy contracts.
The Invitation to Tender (ITT) had just 4 questions with very limited word counts. Our planning tools enabled us to create responses, which answered the questions in a transparent and simple way. Mad cow brainstorming ensured rich multidisciplinary content that ticked the boxes within the scoring scheme. Finally our editing rules enabled the text to be honed so that every word counted and every message was clearly communicated.
The client was delighted by the announcement. They retained the Midlands contract and won a further three regions.