Winning Bid Masterclass
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12 modules that will give you the skills, strategies & techniques to write a winning bid, proposal, tender or pitch every time

Module 1 Changing perspectives: Focus on what the bid evaluator needs to award you a high score

Learn how to write from the client’s perspective. Using the client’s language to focus on what really matters to them, and not just in a general way. You’ll learn to identify different groups in the client’s decision-making process and deliver the right messages to each.

Module 2 Write faster, write better: Boosting writers’ productivity from under 20% to over 80%

A three-stage process will ensure your writers avoid wasted time and effort by progressively quality assuring their own work. They will produce persuasive text with better technical content by focusing on the subject matter and communication separately.

Module 3 Planning responses to achieve maximum scores: Answer the questions in a clear easy-to-follow way and hit all the points in the scoring matrix

Whether responding to an Invitation to Tender or Request for Proposal, delegates will learn to plan responses that, demonstrate you have answered all the points in the question and ticked all the boxes in the scoring scheme.

Module 4 Wow-factor content: Tools to create great technical content

Innovative brainstorming tools that deliver amazing results. Experts from different disciplines will quickly create great bids by capturing, best practice solutions, past successes and client benefits. Early use of these tools will get your writers buzzing and you will read the benefits in every sentence, paragraph and page.

Module 5 Crafting brilliant responses: The trade secrets of punchy, powerful and persuasive text

Painless editing rules for high-impact 21st Century English. Make your bids easy to read and score with simple language, short sentences, bite-sized paragraphs and scan readable headlines.

Module 6 Common-sense bid management: Avoiding last-minute panics and all-nighters

Getting the bid off to a flying start. Take control of the critical early stages of the bid process, planning the responses, focusing the team and creating great answers. You will get to a good first draft at an early stage and have the time to refine and hone your bid.

Module 7 Winning strategies: How to stop the client shrugging and saying, ‘I expect that.’

Put ‘clear blue water’ between you and your competitors. Identify the client’s critical issues and weave them into every response, CV and case study. You’ll wow the client by demonstrating how you will deliver their vision and busines strategy.

Module 8 Optimum document structure: Make sure the evaluator can quickly find the information that will get you the marks

Design bids that are easy to navigate. Make sure readers can find the key information they need in the first few minutes. Revolutionise the contents page with baited hooks that make the reader want to read the rest.

Module 9 Persuasive Executive Summaries: Pinpoint targeting of the client’s top team with selling messages to win them over

Executive Summaries targeted at the client’s top team that demonstrate how you will enable them to achieve their vision and business strategy. We’ll even give you a fool proof template so you can create a winning executive summary every time.

Module 10 Make it look like a winner: Layout and imagery that engages the reader visually and emotionally

Best-practice research-based design and layout principals. Demonstrate your professionalism, competency and expertise before they read a word. Guide the assessor’s eye to the information that will persuade them to give you maximum marks.

Module 11 Look at your bids from the client's perspective: Effective bid reviews covering scores, readability, layout and improvement strategies

How ‘real world’ assessors will score your bids, and how you can review your submissions from their perspective. Make bid reviews work for you by developing improvement strategies to boost your scores.

Module 12 Benchmark your culture and processes against the super-bidders

Identify how your processes and culture must change so you can join the ranks of the elite ‘super-bidders’ who consistently win over 80% of their bids.